WORLD Cup beer sponsor Budweiser begins its 2014 World Cup marketing campaign this month.
Called Rise As One the global beer brand says it’s designed to celebrate moments that unite football fans around the world.
The programme will feature television and out-of-home advertising, as well as in-store and social media activity.
Budweiser packaging for the tournament, features the FIFA World Cup Trophy. A limited-edition aluminium trophy bottle will be introduced simultaneously in more than 40 countries.
In the UK an on-pack consumer promotion will feature a competition to win a trip the 2014 FIFA World Cup in Brazil. Budweiser UK will also launch new 18-can and six-bottle packs.