KP Snacks brings back festive look for Tyrrell’s crisps
SNACKS firm KP Snacks has rolled out its festive packaging for its premium crisps brand Tyrrell’s to help drive stand out on shelf throughout the Christmas period.
Marking the return of the festive packs for 2026, the limited edition packaging features across sharing bags of the top five Tyrrell’s flavours: Sea Salt & Black Pepper, Sea Salt & Vinegar, Lightly Sea Salted, Sweet Chilli & Red Pepper and Mature Cheddar & Chive.
The new festive packaging hits the shelves as sharing occasions peak across the festive season as consumers look to celebrate the season with friends and family. According to Nielsen data, sharing bags of snacks represent the largest market segment within crisps, snacks & nuts with a 39% share of the market, with a worth of £2.1billion.
And with the same data finding that Tyrrell’s has a worth of £75.7million to the channel, and value sales have increased by 4.3% over the course of the year to 11 July, KP reckons the brand is in a strong position to capitalise on sharing occasions this season.
Each pack features some playful Christmas-themed designs across the brand’s signature Pathé characters to complement festive occasions and bring some extra fun to the season.
Eddie Commons, Tyrrell’s brand manager at KP Snacks, said: “Christmas is a key period where shoppers look for higher-quality options, and Tyrrells provides the perfect premium snack to encourage that seasonal trade-up. With our focus on exceptional taste, the festive packs and limited-edition flavour offer an elevated snacking experience made for sharing.”
