ALLIED Bakeries aims to make the best of the winter by providing comfort foods for consumers who are facing up to the cold weather months.
And it reckons retailers who stock its Kingsmill waffles, crumpets, pancakes and muffins could gain extra sales from shoppers who want to give themselves and their family some winter treats.
Julia Perry, channels trade marketing manager with the bread and bakery firm, said: “With 32% of high street shoppers buying something on impulse, this gives a great opportunity for retailers to cash in on the winter season.
“Don’t miss out on this opportunity as it can reap great rewards as customers look for comforting food options.”
