CHEESE brand Boursin is being supported by a new ad campaign in the run up to Christmas.
Brand owner Bel UK says that as the festive season approaches, trusted brands can highlight the cheese category, offer consumers alternatives to traditional cheese board cheeses and help boost sales.
The Sensations TV advert, showing Boursin’s best-selling Garlic & Herb cheese along with festive limited-edition Boursin Fig & Nut, runs from 2-24 December.
