WHISKY brand Grant’s is ramping up the promotion for its pre-Christmas Historic Newspaper give-away with an extra £250,000 spend in outdoor advertising, radio, online and digital communications.
The scheme allows consumers to claim a historic newspaper from the date of their choice.
Ads on Classic FM and Gold will link music back to historic dates. There will also be sponsorship banners across news websites such as the Mail Online and the Independent. Digital advertising sites will include Glasgow.
Oliver Dickson, senior brand manager for Grant’s, commented: “This campaign allows us to communicate the heritage and authenticity of Grant’s and extend our reach beyond that of our traditional drinkers to capture potential new consumers as well.”
