WALKERS Shortbread is working with Visit Scotland to support its Year of Natural campaign – its biggest ever nature-focused tourism drive.
A Walkers Shortbread dedicated on-pack promotion was launched last month to celebrate the Highland Safari and encourage people to plan a trip to Scotland to spot the ‘Big 5’ species native to the country – red deer, red squirrel, harbour or common seal, golden eagle and otter.
The promotion appears on over 550,000 packs across 13 pack variants of Walkers Shortbread, features a special seal design and offers a no-purchase-necessary prize draw giving consumers the chance to win a VIP guided Highland Safari, accommodation, outdoor activities, travel and spending money.
