WITH 44% of shoppers expecting to have more big nights in, switched-on retailers should focus on providing products for fun evenings indoors over the coming months. says Debs Carter, marketing director for RTD brand WKD.
“Our research shows that great nights in are a priority for WKD consumers,” she said.
“Some 49% of WKD consumers meet up at least once a week with friends for a night in, with Fridays, as the launch-pad for a great weekend, being the most popular day for such events.
“The emergence in popularity of using RTDs in cocktails is probably one of the biggest drinks trends we are currently seeing,” she added.
“This approach, now firmly established in pubs, it is being mirrored in the off-trade.”
