FERRERO reckons it has been shaking up sugar confectionery with its Tic Tac brand.
It says, quoting Nielsen data to 3 November 2012, that Tic Tac is worth £1.93m and growing 6.4%, ahead of the sugar confectionery category overall.
Ferrero recently added Strawberry Fields to the range, and says the flavour has increased the volume of Tic Tac packs sold by 21%.
The brand is being supported by the Shake it Up TV campaign.
Levi Boorer, customer development director, said pocket-money confectionery is one of the most impulsive categories in the confectionery market, with seven out of 10 purchases unplanned.
