MONDELEZ International plans to build on what it says is the success of its Philadelphia-Dairy Milk double act snack pack, launched last year.
An on-the-go pack of Philadelphia Light mixed with chocolate, it comes with miniature oatcakes for dunking.
Marketing manager Emma Hodgson said: “We’ve been delighted with the performance of Philadelphia with Cadbury since its launch, and we hope this new addition to the range will help to drive further incremental sales.
“It’s a substantial snack that’s ideal for those afternoon occasions when only a sweet treat will do.”
The RRP is 69p, with 15 outers in a case.
