Tag: Wrigley Confectionery

Bags more in sweet choice

STRESSING the importance of the £1 price point, Wrigley has added four more bags to its price-marked range. Dan Newell, onfections marketing manager said: “Consumers...

Skittles and Starburst get spooky

This Halloween sees the launch of two limited editions from Skittles and Starburst, as Wrigley, a subsidiary of Mars, aims to capitalise on the...

Bags more for the cause

TEENAGE Cancer Trust will benefit from sales of Starburst from March to May. Wrigley Confections European business unit director Tony Lorman said: “British consumers love...

Retailers missing a big night trick

WRIGLEY Confectionery, the firm behind Skittles and Starburst, reckons many retailers still don’t appreciate the opportunities that the consumer trend to home leisure presents. Independent...
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