TEENAGE Cancer Trust will benefit from sales of Starburst from March to May.
Wrigley Confections European business unit director Tony Lorman said: “British consumers love to get behind a good cause and we’re expecting to see great results, both in terms of sales and awareness for Teenage Cancer Trust.
“Retailers can help us raise a juicy sum by stocking up on promotional packs.”
The promotion features on Starburst Original 45g sticks, Starburst Original 165g and 192g sharing bags and Starburst FaveReds 165g bags.
A donation will be made from every sale and Starburst has pledged a minimum donation of £200k.
The trust’s corporate account manager Jenny Bull said: “We are incredibly grateful for the commitment which will help us to support even more young people.”