Tag: summer

Strongbow Dark Fruit, an ‘everyday’ cider to appeal to modern flavoured cider drinkers. Wim Wenders directs for Stella Artois Cidre.

Apples are not the only fruit

MODERN flavoured ciders are attracting new customers to a traditional summer drink. They have grown 131% in the off-trade over the last year according to...
TO get shoppers in the mood for Wimbledon and strawberries and cream, Mr Kipling has a new summery, limited-edition cake. Strawberry Fancies are light sponges with a vanilla topping, beneath soft strawberry-flavoured icing. The new line’s pink packaging features a picnic basket on lush grass.

Mr K brings out the shades

TO get shoppers in the mood for Wimbledon and strawberries and cream, Mr Kipling has a new summery, limited-edition cake. Strawberry Fancies are light...
The summer months present major opportunities to boost soft drinks sales. But for c-stores, many of whom excel in providing drinks for immediate consumption, having chilled, merchandised and back-up stock will be vital.

Cool liquid assets – Planning for heat

The summer of 2013 won’t have a Euro championship, a London Olympics and Paralympics, or a Diamond Jubilee to encourage the party spirit. But...
Swedish cider brand Rekorderlig

Flavours bring cider new summer fans

SUMMERTIME and the drinking is easy ... or at least it should be for flavoured cider in the off-trade. While total volume sales of cider...
CCE’s 1.75l bottle, designed specifically for c-stores, comes in a distinctive curved bottle that echoes the shape of Coke’s classic glass bottle. Schweppes Summer Punch is designed for adults looking for a refreshing, fruity summer thirst-quencher.

Hydration nation – Coca-Cola Enterprises

IT’S thirsty work getting through the summer. Kantar Worldpanel figures show that, throughout the season, shoppers make 8.4m trips across the soft drinks category....
Britvic’s new-for-summer kid on the block, J2O Pear Gold, is backed by a big marketing campaign in support of the brand. Low-calorie cola Pepsi Max is growing sales year on year.

Keep it cool keep it seen

Summer boost means it’s even more important to get merchandising bang on says soft drinks giant WHEN it comes to predicting the summer weather in...
Lemonade Jubbly will be added to the range this month, and the Cherry Jubbly has become a permanent part of the Calypso Jubbly collection.

Ambient hit for a summer freeze-up

SOFT drinks firm Calypso offers a wide range of freeze-drinks for summer. And this year the list will feature several new lines at a...
Latest addition to the Fredericks range of brand-licensed ice cream products is Oreo. The firm also produces many ice-creams based on Cadbury’s chocolate bar brands as well as brands from Del Monte, Britvic, Barratt, Vimto and Lyle’s Golden Syrup.

Bring me sunshine… But perhaps not too much

THINK summer heatwave (if we ever get another) and you might think ice, ice lollies and ice cream. But, apparently, warmth alone isn’t the secret...
Premier Foods has launched a new vanilla-flavoured pouring sauce just in time for the run-up to summer and the soft-fruit season.

Dream on – New sauce by Premier Foods

Premier Foods has launched a new vanilla-flavoured pouring sauce just in time for the run-up to summer and the soft-fruit season. Ambrosia Devon Dream contains...