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Tag: Star Retailer

A logo for Star Retailer powered by Heineken is against a green background with a red five-point star in the logo.

Heineken revamps Star Retailer scheme

Drinks giant Heineken UK has revamped its loyalty programme Star Retailer with a new participation and rewards framework for convenience retailers.
The Star Retailer site is live now.

Five years on and still evolving

DUTCH brewing giant Heineken has given its Star Retailer programme an update to coincide with the fifth anniversary of the scheme. Celebrating the milestone at...

New routes to the stars

BEER and cider supplier Heineken has updated its Star Retailer merchandising and incentive scheme, after  receiving retailer comments  from HIM research. For the first time...