Tag: Star Retailer
Heineken revamps Star Retailer scheme
Drinks giant Heineken UK has revamped its loyalty programme Star Retailer with a new participation and rewards framework for convenience retailers.
Five years on and still evolving
DUTCH brewing giant Heineken has given its Star Retailer programme an update to coincide with the fifth anniversary of the scheme.
Celebrating the milestone at...
New routes to the stars
BEER and cider supplier Heineken has updated its Star Retailer merchandising and incentive scheme, after receiving retailer comments from HIM research.
For the first time...