Tag: sports
Celsius unveils sponsorship of Jake Paul vs Mike Tyson
Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
Nae kiddin’ – Energy drink performance picking up
IT may have started out as a bit of a laugh (Ross Gourlay, MD of distribution firm Glencrest thought it would be a good...
Cool liquid assets – Planning for heat
The summer of 2013 won’t have a Euro championship, a London Olympics and Paralympics, or a Diamond Jubilee to encourage the party spirit. But...
Functional choices – Consumers looking at big picture
THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...