Tag: sports

Promotional image of Netflix Live Event Jake Paul vs Mike Tyson with the two athletes standing next to each other against a city landscape with an image of Paul standing in a boxing ring and drinking from a can of Celsius Energy Drink to the right.

Celsius unveils sponsorship of Jake Paul vs Mike Tyson

Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
Nae Danger sports drink

Nae kiddin’ – Energy drink performance picking up

IT may have started out as a bit of a laugh (Ross Gourlay, MD of distribution firm Glencrest thought it would be a good...
The summer months present major opportunities to boost soft drinks sales. But for c-stores, many of whom excel in providing drinks for immediate consumption, having chilled, merchandised and back-up stock will be vital.

Cool liquid assets – Planning for heat

The summer of 2013 won’t have a Euro championship, a London Olympics and Paralympics, or a Diamond Jubilee to encourage the party spirit. But...
GlaxoSmithKline has introduced a new sports drink Champions’ Choice, in partnership with Jenson Button and Vodafone McLaren Mercedes. Scottish energy drink Supernatural is new to the market.

Functional choices – Consumers looking at big picture

THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...