Tag: Extra gum
Mars Wrigley highlights gum sales opportunity
Mars Wrigley gum brand director Ross Ripamonti has been discussing ways that convenience retailers can drive up sales in the category.
Fini pushes PMP solution
Family confectionery business Fini believes its PMP packs are perfect for driving impulse sweets purchases in the convenience channel.
Summer ballot could bear fruit
MARS Wrigley is offering consumers the chance to score a year’s supply of their favourite fruity Extra flavour.