Tag: Energy drinks
Stimulate sales with energy drink variations
Soft drinks firms set out the key trends that retailers should keep note of to help bring in an extra boost for their energy drinks sections in stores.
Red Bull advises spending time and energy on range
Energy drinks giant Red Bull is advising convenience retailers to stock a variety of flavours and can sizes to satisfy consumer demands and drive up profits.
Super-tea
A newly discovered super-tea-leaf is the secret ingredient behind a new arrival to the energy market
Facing up to winter demands
BOOST Drinks has launched a limited-edition Boost Winter Spice energy drink that the firm says will bring a new dimension to the market and...
Five years of growth
CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks.
Category...
Scottish brand looks for a boom
DYNAMITE Energy Drink, launched in 2013 by Glasgow businessman Athif Sarwar and Garvies Soft Drinks quickly developed into an international success as well as...
Flavour above all
And consumers are looking for low or zero-calorie drinks
FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...
Sampling boost for students
STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost.
A spokesperson said: “This year is...
Bursting on to the scene
ENERGY drinks fans are looking for more flavour says Al Gunn of Boost Drinks.
And he reckons Boost’s new Cherry Burst will give independent retailers...
Tropical energy
RED Bull has added a tropical-flavour line to its enegry drinks range.
Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
Energy drops down low
Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines
WINGS for the slim. That’s the proposition in Red Bull’s...
Sporty types drive functional demand
AN increased in demand for functional products has made sports and energy the fastest- growing sub-sector in soft drinks, as well as across total...
Independents – home of Boost
BOOST is a star brand in independents according to its brand owner, quoting a market research company that specialises in c-stores.
Recent numbers from SalesOut...
Time to dive in?
Energy drinks remain the stars of the soft drinks category, especially in convenience and impulse outlets. But it’s a sub-category that has become ...
High energy – Making the most of the market
Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks
ENERGY drinks, the most valuable category in...
500 reasons to launch
ENERGY drinks brand Boost was another which embraced the 500ml can this year.
Back in the spring it launched its first products to use the...
