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Tag: Cherry Coke

Zero Cherry adds new instant options

COCA-COLA Enterprises reckons it can appeal to a new wave of young adults by adding to its growing Zero range with the launch of...

The price of confidence – PMP’s

IT seems hard to imagine but there was a time when price-marked packs were few and far between in c-stores. In the days before...

Innovation aids soft progress

SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...