Yoplait expands into adult yoghurt with new Skyr launch
Dairy products firm Yoplait has expanded into the adult yoghurt category with the launch of its new Yoplait Skyr Natural Yoghurt pots.
Lucozade Alert unveils new collab with Anthony Joshua to knock out sales
Suntory energy drinks brand Lucozade Alert has teamed up with world-class boxer Anthony Joshua with a new Mango Peachade Anthony Joshua edition.
Polish vodka Å»ubrówka Biala rolls out to Sainsbury’s
Polish vodka brand Żubrówka has rolled out is Bison Grass Biala vodka variant to Sainsbury's stores as the brand aims to be the No.2 vodka in the UK.
Funkin Cocktails unveils Sour Apple Martini cans
Canned cocktails brand Funkin Cocktails has expanded on its nitro drinks range with a fruit-filled option in its new Sour Apple Martini serve.
The Traitors star Minah teams up with Mars to keep Easter treats hidden
BBC's The Traitors star Minah Shannon has teamed up with Mars Wrigley to roll out a range of limited-edition Easter books that house a secret of their own.
Galaxy commits to support of the Young Women’s Trust
Galaxy chocolate has kicked off a new partnership with the Young Women's Partnership charity with an initial donation of £150,000.
Lindt captures Dubai chocolate trend with new Pistachio Easter Egg
Premium Swiss chocolate brand Lindt is set to capture the Dubai chocolate craze this season with its new Lindt Lindor Pistachio Easter Egg.
Belhaven Best beer makes its bottle debut
Dunbar brewery Belhaven has launched its core Belhaven Best session ale in a bottle format, a first for the beer since its launch in 1991.
Rock Face kicks off bare faced ad campaign
Men's grooming brand Rock Face has launched a new marketing campaign to grab the attention of shoppers with some tongue-in-cheek ads.
Rylan shares a smile with Waken
TV star Rylan Clarke has thrown his smile behind the Waken oral care brand as its new ambassador and creative director to help introduce the brand to shoppers.
Brian Cox clocks off with new Malibu ad
Hollywood actor Brain Cox has teamed up with coconut rum liqueur brand Malibu in a new campaign that encourages people to prioritise the work/life balance.
Unconform brings a trio of cold brew coffees to cans
Canned coffee brand Unconform is set to disrupt the iced coffee sector with a trio of new vegan Cold Brew variants with added health benefits.
Menabrea launches new can format
Premium Italian lager brand Menbrea has launched into the canned format for the first time, aiming to provide consumers with more convenience this summer.
Hooch delivers a bold new flavour with Cherry variant
RTD alcohol brand Hooch has unveiled its latest flavour development with the introduction of its new Cherry Hooch drink in time for the spring.
Altos launches Strawberry Margarita ready-to-serve variant
Agave tequila brand Altos has expanded on its range of ready-to-serve cocktails with the launch of its new Altos Strawberry Margarita bottles.
Marco Pierre White gin rolls out to Sainsbury’s stores
World-renowned chef Marco Pierre White has entered into the gin market as the Mr White's Gin brand rolls out nationwide to Sainsbury's stores.