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Swizzels launches new Squashies Strawberry & Cream

Swizzels has launched the latest variant in its Drumstick Squashies range with the new Strawberry & Cream flavour, available in UK stores now.

World of Sweets’ icey innovation

World of Sweets gears up the frozen treat occasion ahead of the spring and summer with the latest addition to its range of freezable products.

Takis rocks the dragon in a new flavour

Social media sensation Takis has launched a spicy new variant exclusive to Aldi stores as it brings its Dragon Sweet Chill flavour to the UK for the first time.

Cruz in Spain for Cruzcampo

Heineken UK has kicked off a new campaign for its Cruzcampo lager brand with a focus on its Spanish heritage and Sevillian outlook on life.

Cadbury kicks off footie promotion

Mondelēz International has kicked off its Cadbury FC promotion ahead of the incoming summer of sport with an on-pack promo across Cadbury and Maynards products.

Four Loko bursts with new flavour

Red Star Brands RTD brand Four Loko has launched a new flavour to its range with Dark Berry Burst as the brand aims to take drive further RTD sales.

Skittles goes Gooey to the core in new flavour

Mars Wrigley has taken a new step of innovation with the Skittles brand as the firm launches its new Skittles Giants Gooey range, featuring a citrus gooey core.

Add a dash of luxury with The Bitter Club

British bitters brand The Bitter Club has made its debut to the UK's off-trade with the launch of three variants which include pairings of two flavours.

Mud House offers a taste of adventure

Accolade Wines brand Mud House is offer 15 consumers the chance to win a luxury getaway with global wine brand Mud House wines.

Trip with fungi on the shelf

Trip has rolled out its new Mindful Blend range to take advantage of the rising popularity the functional ingredients have found on social media.

Red Bull drinks Pink in new flavour

Red Bull continues to meet the demand for fresh flavours in the energy drinks category with the roll out of its new The Pink Edition Sugarfree variant.

Chupa Chups switches on a new flavour

Perfetti Van Melle is out to offer consumers a playlist of all its hit Chupa Chups flavours with the launch of its new Flavour Playlist XXL lollipop.

SBF rolls out new Ribena promotion

SBF GB&I is giving consumers the chance to win cash prizes, experience vouchers or holiday packages as part of its latest on-pack promotion for Ribena.

Finsbury bakes up its licensed offer

Finsbury Food Group is out to turn the bakery section Upside Down as its reveals its partnership with Netflix show Stranger Things with its new licensed cake.

Cold Town Beer brews a new look

Cold Town Beer has unveiled a major brand refresh complete with a bold new look across the entire range as well as an increased can size.

Heverlee has a foxy new look

An updated new look for Heverlee lager has hit shelves across the off-trade as the brand aims to offer a more premium look to consumers through the brand.