Frubes gamifies the lunchbox
Yoplait has built on its Frubes Freeze 'Em summer campaign with help from digital agency Engage to create a new online game for the brand to engage consumers.
Lurpak unveils first plant based spread
Leading UK dairy brand Lurpak has entered into the plant-based market for the first time with Lurpak Plant Based, responding to a rising consumer demand.
Yazoo offers retailers the chance to jet off on holiday
Flavoured milk drinks brand Yazoo is offering five lucky retailers the chance to jet off on holiday in its new in-depot promotion for its PMP range.
All aboard for new Mackie’s competition
One lucky winner is set to win a trip on the Caledonian Sleeper train service as well as a year's supply of ice cream in a new competition from Mackie's.
World of Sweets builds on US candy with Jolly Rancher Ice Pops
World of Sweets has grown its American Candy selection with the addition of Jolly Rancher Ice Pops, coming in four popular flavours for consumers.
Unearthed deli digs up a new look
Mediterranean deli foods brand Unearthed has unveiled its new brand refresh, complete with a new strapline, which rolls out from this month.
Mackie’s fires up frozen sales
Mackie's of Scotland aims to ramp up sales across the freezer as more Scottish consumers seek some sweet treats to cool off with in the sun.
Starbucks brings a chilled offer in the morning
Ensure customers don't miss out on their favourite brands because of financial pressures by offering an in-store solution from Starbucks.
Del Monte freezes over a new release
Canned fruit brand Del Monte has moved into the frozen aisle with the launch of its Frozen British Strawberries exclusively to Iceland stores in the UK.
Three Robins expands into Smoothies
Oat milk brand Three Robins has expanded into the Smoothies market with the launch of two fruit and veg packed flavour variants.
Walls rolls out a tasty way to start the day
Wall's Pastry is out to vary up the selection at breakfast time with the launch of its new All-Day Breakfast range, complete with all-new recipes.
Cathedral City returns to the small screen
Cathedral City aims to invite consumers to indulge in a cheese-filled meal time in its new ad 'City', which showcases ideal cheese consumption occasions.
Pork Farms expands the options
The Compleat Food Group brand Pork Farms has expanded on its range with two new recipes in its portfolio in a bid to grow the chilled pastry market.
Frubes freeze over the summer
Yoplait has marked its biggest investment ever into its annual Frubes Freeze 'Em campaign as the firm aims to drive sales with its core consumer audience.
Shaken Udder gets playful in new campaign
Premium milkshake brand Shaken Udder aims to inject more fun into consumers' daily lives with its playful new multi-million-pound marketing campaign.
PepsiCo highlights Extra Flamin’ Hot snacks range
PepsiCo is meeting the consumer demand for spicy snacks with its Extra Flamin' Hot Doritos, Walkers Max and Wotsits Crunchy offerings, while Premier Foods has created some Angel Delight ice creams to cool things down.
