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Home Authors Posts by Callum McDade

Callum McDade

2196 POSTS 0 COMMENTS
Alpen's mascot 'Mother' sits at a breakfast table with a box of Alpen, a jug for milk and a bowl of muesli in front of her. Mother is a large, red and furry character who wears glasses.

New Alpen mascot campaign to target adult consumers

5 March 2025
Pack shot of Doritos Dinamita £1.25 PMP with an image of the shopt* carousel on an iPhone screen.

Win prizes in Doritos Dinamita *shopt promotion

5 March 2025
A logo for Star Retailer powered by Heineken is against a green background with a red five-point star in the logo.

Heineken revamps Star Retailer scheme

4 March 2025
Pack shots of Pepsi Max Caffeine Free 500ml bottles.

Pepsi Max unveils new bottles for Caffeine Free variant

4 March 2025
Lionel Messi drinks from a Mas+ by Messi Miami Punch drink in a football stadium.

Messi launches Más+ by Messi drinks exclusively in Spar

4 March 2025
Packets of illegal tobacco products in bin bags as well as tonnes of loose tobacco in bin bags.

Glasgow illegal tobacco gang leader jailed for seven years

4 March 2025
Pack shots of Lucozade Sport Ice Kick by Jude Bellingham.

Score sales with new Lucozade Sport collaboration

3 March 2025
A red cooler filled with ice and bottles of VK Lemon & Lime are being picked out by people, the cooler is sitting on some grass with a green and white beach towel above it.

VK gets summer ready with new Lemon & Lime flavour

3 March 2025
Pack shot of Peroni Nasto Azzurro 10-pack of cans.

Peroni shakes up segment with new can format

3 March 2025
Pack shots of £1.25 PMP packs of Chipsticks, Cheetos Twisted and Frazzles with an on-pack promotion to win tickets for Merlin Entertainment venues.

Win free theme park tickets with PepsiCo

3 March 2025
A bottle of Madrí Excepcional Zero stands on a table with a bowl of olives to the right and a bowl of cheese stuffed tomatoes to the left with a Madrí Excepcional branded glass behind the bottle.

Madrí Excepcional launches Zero alcohol beer

28 February 2025
A hand holds up a tub of Mackie's of Scotland Honeycomb Ice Cream with tubs of Mackie's of Scotland Traditional lining the wall in the background.

Mackie’s reports profits boost after wider UK distribution

28 February 2025
Pack shots of Emmi Caffé Latte Zero coffees.

Emmi coffee rolls out new Latte Zero variant

28 February 2025
Pack shots of multipacks of Shreddies The Frosted One against a dark blue background.

Shreddies The Frosted One packs recalled

28 February 2025
PayPoint till screen displaying the functions and in-store services available to retailers.

PayPoint improves accessibility with new translated guides

27 February 2025
Interior shot of a Hancocks depot displaying massive pallets of confectionery brands.

Hancocks gears up for first Sweetest Day event of 2025

27 February 2025
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2026 Scottish Grocer Awards entries are now open!

Finsbury Popover 6th July-12th July

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