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Home Authors Posts by Callum McDade

Callum McDade

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Pack shot of BrewDog Punk IPA with its 18 Years promotion on pack offering consumers a £10 Meal and Pint deal.

BrewDog marks 18 years of Punk with on-pack promo

1 April 2025
The left image has a bottle of Luxardo Aperitivo stands next to The Pink Aperitivo serve with oranges, herbs and nuts around the glass. The image on the right has a bottle of Luxardo Limoncello with a Luxardo Limoncello Spritz serve next to it on with a blue and white tea towel next to the glass on the table.

Spritz of refreshment from Luxardo

1 April 2025
A can of Absolut Sprite stands next to a can of Absolut Sprite Watermelon on a blue table with people relaxing in the background. There is text at the top left corner that reads Smooth Sip.

Absolut Sprite cans introduce new Watermelon flavour

1 April 2025
Pack shots of Tropicana Fresh & Light Crisp Apple with Grape, Fresh & Light Morning Orange with Mandarin and Apple and Fresh & Light Tropical.

Tropicana mixes up a Fresh new range

1 April 2025
In the left image, a box of Stockley's Jam Roly Poly & Custard sweets lies down against a pink background with the sweets pouring out from the packet. In the right image a box of Stockley's Choc-Scotch lies against a yellow background with the sweets pouring out from the packet.

Classic dessert flavours roll out to Stockley’s sweets

1 April 2025
Scottish Grocers' Federation chief executive Pete Cheema.

SGF highlights true cost of Budget hikes in new study

1 April 2025
Pack shots of Terry's Chocolate Mint Toothpaste.

Terry’s unveils new Mint Chocolate Toothpaste

1 April 2025
Packshot of Kerrygold Spreadable butter.

Kerrygold butter grows range with Spreadable butter

31 March 2025
Pack shot of Bobby's Gumi Yum Surprise featuring the egg shaped candy both in and outside its packaging.

Gumi Yum Surprise rolls out to UK wholesaler

31 March 2025
Estelle Balfour, regional development manager at JW Filshill, stands in front of the Filshill 150 logo on a white wall.

Filshill bolsters sales team with new hire

31 March 2025
The Fed's national president, Mo Razzaq.

Retailers warn of job cuts from Budget increases

31 March 2025
Packs of Yorkie Biscuit & Brownie chocolate bars lay across a grey surface, with the chocolate bars lying outside the wrapper as well.

Yorkie unveils new Biscuit & Brownie flavour

31 March 2025
Pack shots of Cadbury Fingers biscuits with on-pack promotions for the Crossed Fingers campaign.

Keep Fingers Crossed as activation returns with more prizes

27 March 2025
A can of Coca-Cola Original Taste and Coca-Cola Zero Sugar with the names Kristi and Sabrina on them respectively against a red background.

Coca-Cola reignites ‘Share a Coke’ with names back on cans

27 March 2025
Pack shots of Bonds of London sweets with an on-pack call out for the Vicky McClure's Our Dementia Choir charity on packs. Variants includes Lemon Sherbets, Rhubarb & Custards, Butter Mintoes and Pear Drops.

World of Sweets teams up with Vicky McClure’s Our Dementia Choir

27 March 2025
An illustration of social media star Mrs Hinch stands against a colourful field of flowers in the background with a landscape overlooking a lake and mountain-ridge. The text at the top reads 'Mrs Hinch's Enchanted Wildflowers'.

An Enchanted touch for spring cleaning with new Mrs Hinch range

26 March 2025
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scottish grocer awards tickets on sale now

2026 Scottish Grocer Awards entries are now open!

Finsbury Popover 6th July-12th July

Hello Kitty Cake Finsbury

KitKat Drive More Sales

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