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Home Authors Posts by Callum McDade

Callum McDade

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Promotional poster for the Walkers Snacks collaboration with A Minecraft Movie featuring packs of Quavers, Wotsits and Monster Munch with graphics from A Minecraft Movie on packs with a landscape from the film and a call out which says 'A Chance to win Prizes every hour plus a trip to Hollywood'.

Walkers extends Minecraft Movie collaboration with on-pack promo

26 March 2025
An exterior shot of the Bladnoch Distillery featuring whisky barrels stacked up in the foreground of the image with the distillery's warehouse in the background with the words Bladnoch Distillery across the side of the warehouse wall.

Bladnoch gives a ‘dram back’ to encourage exploration

26 March 2025
A range of chillers in a convenience store with a range of chilled foods inside with DoubleCool branded doors attached to the coolers.

Win DoubleCool doors for your store’s chillers

26 March 2025
Gift packs of wine brands sit on a shelf in a store with glittery pink hearts and promotional prices. The brands include I Heart Wines, Freixenet and Vino Chic.

Inflation falls ahead of Reeves’ spring statement

26 March 2025
Pack shot of Wall's Haribo Push up ice cream.

Wall’s Ice Cream teams up with Haribo on new Push Up...

25 March 2025
Pack shots of Jam Shed Bubbly Rosé cans.

Jam Shed brings a fizz with new Rosé cans

25 March 2025
A bottle of Popcorn Kitchen Peter Pigs lies down on a pink background with a bowl that has chocolate covered popcorn and pieces of pig shaped strawberry chocolate with both the chocolate and popcorn lying around the bowl as well.

Popcorn Kitchen pops Peter Pigs on the menu

25 March 2025
Pack shots of PWR-BRU Dynamo Fruit Punch cans.

Power up energy sales with new PWR-BRU flavour

25 March 2025
Pack shots of Fox's Party Rings Strawberry limited edition.

Party Rings launches Strawberry limited edition packs

24 March 2025
Laura McDiarmid, Vikas Sud, Shamly Sud, Guna Sud and Elaine C Smith all stand on the Scottish Grocer Awards 2024 stage whilst Shamly holds a trophy for The Innovation Award 2024.

Awards Profile – The Innovation Award

24 March 2025
The Mentos Mint Fizzooka from Fortnite Creative is against a sky blue background with white lettering that says 'FIZZOOKA'.

Mentos drops into Fortnite with new rocket launchers

24 March 2025
A chiller with sandwiches and rolls with strip runners along the shelving with the SGF Go Local branding across it, the text reads 'We Support Local'.

SGF Go Local Programme is renewed for another year

21 March 2025
Pack shots of Walkers Heinz Tomato Ketchup crisps and Walkers Lea & Perrins Worcester Sauce.

Walkers Tomato Ketchup and Worcester Sauce flavours return

21 March 2025
Packets of Maggi Air Fryer Crispy Coating range stand on a kitchen table including the Southern Style, Katsu Style and Korean BBQ Style variants.

Maggi rolls out Air Fryer Crispy Coating range

20 March 2025
A bottle of Cîroc Strawberry Lemonade stands next to a wine glass with a cocktail inside it made using the vodka with slices of strawberry in the drink as well. These both sit on a stone wall with greenery behind them.

Cîroc introduces limited edition Strawberry Limonade vodka

20 March 2025
A bottle of Aperol Spritz RTD sits in the middle of a table, with two balloon glasses filled with the cocktail to the bottle's right and a four pack of bottles to the single bottle's left.

Aperol Spritz comes to the RTD market

20 March 2025
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scottish grocer awards tickets on sale now

2026 Scottish Grocer Awards entries are now open!

Finsbury Popover 6th July-12th July

Hello Kitty Cake Finsbury

KitKat Drive More Sales

https://scottishgrocer.co.uk/wp-content/uploads/2024/12/Alert-250ml-Can-Can-video-V2.mp4