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Callum McDade

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September 2025

Promotional image of the new Crumpton Oaks campaign with text that reads 'The Raver with Flavour'.

Crumpton Oaks brings a 90s flair to the summer in new...

Pack shots of Biona Olives range including Organic Greek Queen Olives with Garlic, Organic Greek Queen Olives with Pepper, Organic Greek Queen Olives with Jalapeños and Organic Kalamata Olives.

Biona rolls out new range of organic Greek Olives

Pack shots of McVitie's Club Layers Orange.

McVitie’s Club Layers into the confectionery sector

Packs of Blue Riband Vanilla, Kit Kat Chunky Funky and Kit Kat Chunky Salted Caramel Duo.

Nestlé rolls out a trio of biscuit bar NPDs across KitKat...

Current and former members of Parliament, members of Sir Anwar Pervez's family and colleagues and Sir Anwar all gather in Parliament to mark 50 years of Bestway as well as Sir Anwar's 90th birthday celebrations.

Sir Anwar Pervez and the Bestway legacy is celebrated at Parliament

Pack shots of Bonds of London Vickyu McClure's Our Dementia Choir Watermelon Slices and Soft Sherbety Lemons.

World of Sweets expands Bonds of London charity range

Pack shots of confectionery products to illustrate Bobby's Sweets trial box.

Bobby’s expands delivery service for retailers with new Brand Box

Pack shots of Organico sweet biscuits including Speculoos, Petit Beurre and Choc Chip Cookies.

Organico feels a crunch with new sweet biscuits range

Cans of Roley's Super Natural Lager stand on a marble worktop.

Love Drinks rolls out new Roley’s Super Natural Lager to its...

Two people clink together cans of Hive Mind Sparking Mead in a 'Cheers' action.

Hive Mind sparkling mead cans roll out to M&S stores

Pack shots of It's The Dog's Peanut Butter Balls.

The Protein Ball Co launches new It’s The Dog’s treats for...

Pack shots of the 2025 design for Golden Wonder crisps including an impulse pack Salt & Vinegar, 6 pack multipack of Chip Shop Curry, 6 pack multipack of Cheese & Onion and a £1 Share Bag of Salt & Chilli Chicken.

Golden Wonder unveils a crisp new look across packs

Rollover Hot Dog with branding on the top of it featuring Superman (2025) offering consumers the chance to win a trip to Paris.

Rollover Hot Dogs teams up with Superman ahead of new movie

A Squashies Strawberries & Cream Celebration Cake with a slice taken out of the cake against a pink background.

Swizzels’ first Squashies Celebration Cake heads to Tesco stores

Exterior shot of The Filly Costcutter Filling Station.

Bestway offers tailor-made help for retailers

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