Commitment to the next generation of sports talent
SCOTTISH dairy firm Graham’s The Family Dairy has backed the next generation of sporting talent in Scotland through a new partnership with the University of Stirling.
The new partnership between the two aims to expand on a relationship that spans across generations and help to support student athletes with Graham’s range of natural, high-protein products.
The Bridge of Allan-based dairy will have its products included across the university’s world-class sports facilities with a dedicated fridge in its Nourish Café. In addition to this, product samples will also be on-hand across a range of key student events, including the Sports Bazaar and headline club fixtures.
Graham’s also noted how the collaboration will build on an already storied history between the two as, before the university opened in 1967, the Graham family farmed on the land on which the campus now stands, later running its on-site supermarket.
The dairy also supported the refurbishment of the university library, where the archive section bears the names of Chairman Robert Graham and his wife Jean, both of whom are still active within the business.
This new partnership follows on from Graham’s announcement of record turnover results following the expansion of its range south of the border.
Carol Graham, marketing director at Graham’s Family Dairy, said: “The University has an outstanding sporting reputation, and this partnership gives us a fantastic opportunity to help fuel the next generation of sporting talent with natural dairy protein, while getting involved in events that bring students and local people together.
“Quality is at the heart of everything we do, starting with the milk sourced from our farming partners across Scotland and carried through into every product we make. We’re proud to support athletes in their pursuit of performance while continuing to invest in a community that has always been part of our family story.”
Cathy Gallagher, executive director of sport at the University of Stirling, said: “Our partnership with Graham’s Family Dairy brings together two organisations that share a strong commitment to quality, wellbeing and community.
“The Stirlingshire business has a proud heritage of supporting local communities and championing the importance of quality nutrition, values that align closely with our ambition to create an environment where people can thrive through sport.
“By bringing together Stirling’s culture of sporting excellence and Graham’s Family Dairy’s commitment to nourishment, quality and community, we have an exciting opportunity to deliver a partnership with genuine impact. I am delighted that we can work together to inspire the next generation, support performance and strengthen our communities.”
