Spar launches ‘There for You This Christmas’ marketing
SYMBOL group Spar Scotland has launched its new festive campaign ‘There for You This Christmas’ offering support for local communities across the country.
The new Christmas campaign aims to celebrate the retailers and staff behind the Spar brand and the important role they play across their local communities, while reminding customers that Spar is there for them across the festive season.
Spar will be placing “market-leading” deals across its stores to support customers to make the most out of the festive season including beers and lagers sold at MUP, a selection of wines and sweet treats, snacking favourites and chilled goods to match with festive occasions.
In addition to some in-store deals, Spar will also donate Spar Vouchers to a number of local care homes across Scotland to help spread some festive cheer and support residents and their staff during the season.
And the Dundee depot has been decked out for the season with new lorry liveries featuring the marketing campaign rolling out across the country to help build awareness with shoppers throughout communities.
The campaign launch brought together team members from across CJ Lang & Son – the wholesaler behind Spar Scotland – to celebrate the campaign and officially get the Christmas season started for Spar retailers.
Paula Middleton, head of marketing at Spar Scotland, said: “Christmas is such a special time of year and at Spar Scotland we know how important our stores are to the communities they serve.
“We were delighted to bring some of our colleagues together at our Dundee depot to officially launch ‘There for You This Christmas’. It was a fantastic opportunity to celebrate the people who make Spar what it is and kick off the festive season in style with our fully branded Spar lorry.
“Giving something back is also a really important part of what we do and we’re pleased to be donating Spar vouchers to a number of local care homes across Scotland. We hope these donations will help spread a little extra Christmas cheer and make a positive difference to residents and the team who care for them.
“Our campaign is all about recognising that we’re here for our customers and communities, whatever they need and whenever they need us.
“Whether it’s helping with those last-minute Christmas essentials, picking up something special for a festive get-together or simply grabbing lunch on-the-go, our teams are here throughout the season. We want to make Christmas easier, brighter and more affordable for the communities we serve.”
