Trio of NPD makes up The Laughing Cow Creamery selection
DAIRY products brand The Laughing Cow has unveiled one of its most significant product launches in recent years with the introduction of the Creamery selection.
The new three-product range aims to bring a fresh take to the dairy aisle from The Laughing Cow whilst also tapping into different consumer mealtimes or indulgent options for consumers.
Available now across Tesco stores, the new range comprises of the Creamery Spread Cream Cheese, Creamery Skyr and Creamery Whipped Cream Cheese variants.
Made using real milk, cream and carefully selected ingredients with no additives, the range delivers on growing shopper interest in products that balance indulgent taste with simple ingredients and nutritional benefits.
All three products are a source of calcium, while the Creamery Skyr product delivers on additional protein with 10.2g of protein per 100g.
The Laughing Cow Creamery Spread comes in a 150g pack at an RRP of £2.25, The Laughing Cow Creamery Skyr sits in a 145g tub at the slightly higher £2.45 and The Laughing Cow Creamery Whipped stands at 210g per pack with the RRP of £3.
Polly Rattue, brand lead at The Laughing Cow, said: “At The Laughing Cow, we’ve always believed that great-tasting cheese can bring a little joy to everyday life. Creamery represents one of our most significant launches in recent years, introducing an entirely new range that brings something fresh and distinctive to the dairy aisle.
“We know shoppers increasingly want the best of both worlds: delicious, indulgent taste alongside simple ingredients and meaningful product benefits. With Creamery, we’ve brought those qualities together in three distinctive products that deliver effortless creaminess.
“From the rich smoothness of Spread and the natural protein of Skyr to the light, cloud-like texture of Whipped, each product offers something different, giving shoppers more ways to enjoy deliciously creamy cheese throughout the day.
“We’re delighted to be launching Creamery exclusively with Tesco and look forward to introducing shoppers to the range.”
