ZYN taps into demand for strength in nicotine pouches
NICOTINE products firm Philip Morris Limited (PML) has launched its new ZYN Black Menthol 16.5mg nicotine pouches, marking the latest flavour in the highest-strength range for ZYN.
The latest addition to the ZYN range comes as PML seeks to respond to the growing consumers demand for stringer pouches across the market, while also providing greater choice in flavours.
ZYN Black Menthol provides an intense nicotine hit for consumers paired with the distinctive taste of peppermint and eucalyptus to deliver a more intense cooling sensation in the market.
The firm has expanded its nicotine pouch range across the entire range of options with a focus on delivering more choice in strength for the pouches and meet the varied preferences of adult users. This covers across ZYN X-Low at 1.5mg, the lowest strength offer in the range, all the way top the 16.5mg options for those seasoned pouch users that are seeking out a more intense hit.
ZYN Black Menthol 16.5mg is now available to stock from the wholesale channel, including across Booker depots. Each pack comes with an RRP of £6.50.
Dor Matot, head of ZYN UK and Ireland at PML, said: “Adult pouch users are increasingly looking for variety, in both flavour and strength, and we want ZYN’s range to reflect that.
“Black Menthol 16.5mg gives experienced users a new option in the UK’s most popular flavour segment, and gives retailers another way to meet that demand.
“With the Vaping Products Duty now in place, we expect more adult nicotine users to explore alternatives, and a broad, growing range means there’s a ZYN product to suit their preferences.”
