Sneak Energy teams up with D&D in time for Halloween
ENERGY drinks brand Sneak Energy has partnered up with the popular table-top role-playing game Dungeons & Dragons with a new limited edition variant geared towards Halloween sales.
The new collaboration sees the introduction of the new flavour Citrus Quest, a limited edition 500ml ready-to-drink can that delivers a blend of orange, lemon and lime flavours at zero sugar. Each zero sugar can contains natural caffeine alongside Brainberry to help improve focus.
Each can features a design inspired by Dungeons & Dragons’ most iconic monster the Beholder with the collaboration set to bring this character to life across bold and impactful packaging across the cans. Sneak Energy Citrus Quest comes at an RRP of £1.70 and is available in both price-marked and plain packs.
The collaboration has also expanded beyond retail with a wider collection available on Sneak Energy’s website including a range of limited edition powders inspired by other monsters from the tabletop game including the Red Dragon, Mimic Chest and Mind Flayer, alongside some exclusive merchandise.
This latest partnership for the energy drinks brand builds further on its roots across the gaming and entertainment space by using the culturally relevant partnerships to connect with its core audience of consumers.
Alongside the Dungeons & Dragons partnership, Sneak Energy also introduced a new range inspired by the classic kids’ carton Transformers.
Ashley Read, chief executive at Sneak Energy, said: “Gaming and fandom have always been part of SNEAK’s DNA, so bringing Dungeons & Dragons into the world of SNEAK is a natural fit.
“We’ve seen through partnerships like Transformers just how powerful these cultural moments can be in retail. They give consumers another reason to discover the brand, create genuine excitement at the fixture and allow retailers to offer something that goes beyond another flavour launch.
“Citrus Quest brings all of that together. An iconic Dungeons & Dragons character, a bold new flavour and a can designed to stand out. We can’t wait to see it land in stores this Halloween.”
