Changes made to nicotine pouches to match market trends
NICOTINE pouches manufacturer Scandinavian Tobacco Group (STG) UK is shaking up its XQS range in response to evolving consumer demands in the category.
First up, all XQS 8mg strength SKUs will be transitioning to 10mg as STG says market trends show that medium to higher strengths are preferred by a growing number of pouch users.
However, both the Tropical and Spearmint flavours will remain available at lower strengths to cater for new entrants to the category.
Secondly, STG UK is launching a new Virgin Peppermint flavour SKU to the XQS range. This will initially only be available via websites such as Haypp.
STG UK says that while it has the same great long-lasting flavour for which the XQS range is known, it is completely nicotine free. As such, it will not be subject to the upcoming regulation that bans the free sampling of all nicotine products.
Adam Palmer, senior brand manager at STG UK, said: “It’s been a really busy year so far for XQS and we’re confident that these two latest pieces of news will help keep the brand moving in a positive trajectory.
“The SKU transition will cleanse the portfolio to cater for largest strength demand, while the introduction of a nicotine-free variant gives a new option and should add incremental growth in the alternative pouch category.
“Moving forwards, all our new flavours will be launched online only to test their popularity and relevance with high intent audiences, before being available to retailers which should help ensure greater success.”
