Sweet success for Buchanan’s sweets range
SCOTTISH sweets brand Buchanan’s has marked sweet success for its Dark Chocolate Fondant Ginger Creams as the range has received a coveted Great Taste Award.
Made by the family-owned firm Golden Casket, the latest addition to the Buchanan’s range has resonated strongly with Great Taste Awards judges and secured a one-star award.
Great Taste Award judges remarked that the “quality of the chocolate comes through nicely against the sweet and fiery fondant” and praised a “ginger warmth that is resonant and persistent” to deliver a “pleasingly balanced finish”.
The new launch combines a smooth fondant centre with a rich dark chocolate outer casing, finished off with a fiery kick from the ginger in the fondant.
This new award marks another important milestone for the Greenock-based firm as it continues to strengthen the Buchanan’s brand by combining generations of confectionery expertise with innovative flavours.
A recent example of this has been Golden Casket’s latest launch for the Millions range with the new sub-brand Millions Mixies Black Apple.
Norman Loughery, commercial director at Golden Casket, said: “When you have spent years perfecting a recipe, there is something particularly satisfying about seeing it earn a Great Taste star so early in its market arrival.
“Buchanan’s has been making confectionery for generations, and we are incredibly proud of the place the brand holds in Scotland. Being Scotland’s number one confectionery brand is something we never take for granted.
“The latest Worldpanel results are also particularly encouraging, showing that Buchanan’s is continuing to progress in both sales and shopper penetration. Reaching more shoppers and finding our products in more baskets gives us real confidence that consumers value the quality and heritage of the brand.
“As an independently owned Scottish business, we are every bit as passionate about what comes next as we are proud of our heritage. This award is a wonderful endorsement of the quality and care that go into our products.”
