Offer more value for money with bigger puff vape devices
NICOTINE products firm Imperial Brands has announced the introduction of a new, larger puff device range with its new Blu Max 6000 brand.
Offering consumers a new vape kit range for a longer lasting experience between charges, the new Blu Max 6000 offers more puffs of intense, authentic flavour in sleek and convenient 2ml plus 10ml pods that can be easily exchanged for other flavours.
Available from May across wholesalers and the independent retail channel, the new range comprises a total of eight flavours to choose from with three vape kits – that contain devices – in Blueberry Sour Razz, Pineapple and Strawberry Ice variants with the remaining five flavours available in a pod+refill pack in Lemon Lime, Blueberry Ice, Pineapple, Strawberry Ice and Blueberry Sour Razz.
The vape kits come with an RRP of £10.99, while replacement pod+refill kits come with an RRP of £7.99.
In addition to this, all the vaping devices include an LED screen that communicates to consumers the amount of charge that is left in the device. This also offers consumers the choice to switch between power mode and activate a child lock safety mechanism.
Furthermore, a translucent container in the device allows consumers to see how much liquid is left in the pod to let them know when they will need to shop for a replacement.
All pod+refill variants can be easily used across any of the Max 6000 vape devices as well, offering consumers the opportunity to explore more flavours in the range without having to change the device.
Shirley Soccio, head of consumer marketing for UK & Ireland at Imperial Brands, said: “Vape consumers across the UK are increasingly seeking products that combine ultimate convenience without sacrificing flavour.
“That’s why we’re delighted to introduce blu MAX 6000 – a sleek, next-generation vape with a 2ml + 10ml format designed to deliver consistently rich, long-lasting flavour.
“Its innovative dual power mode allows users to customise flavour intensity at the touch of a button, creating a more elevated and personalised vaping experience.
“We’re confident that blu MAX 6000 will be a compelling addition for retailers, offering a strong & lucrative opportunity to meet surging demand for premium, flavour-led and convenient vaping solutions.”
