Whitley Neill freshens up RTDs in time for summer
DRINKS firm Halewood Artisanal Spirits has expanded the portfolio of its Whitley Neill Gin range with the brand’s first ready-to-drink (RTD) cans.
Available on shelves now, the new Whitley Neill Gin cans come in two distinct flavours with the Rhubarb & Ginger with Ginger Ale serve and the Yuzu & White Strawberry with Lemonade can.
This marks the brand’s first foray into the RTD market and both cans come in a 250ml format with an ABV of 8.3% each, higher than the more typical 5% ABV that is found across gin RTDs due to the cans offering a double shot (50ml) of gin in every can.
The Japanese-inspired Yuzu and White Strawberry Gin offers a touch of variation for the RTD market, says Halewood, with a bright, aromatic yuzu citrus taste that leads to a more delicate white strawberry sweetness.
Meanwhile, the Rhubarb & Ginger variant delivers on a tangy flavour from the rhubarb that gives way to the warming spice of ginger, coming together with a crisp, refreshing ginger ale.
Whitley Neill Gin RTD cans are available for purchase now across Sainsbury’s, Morrisons and Amazon with an RRP of £3.25 per 250ml can.
James Stocker, sales & marketing director at Halewood Artisanal Spirits, said: “Whitley Neill has always been about bringing exceptional flavours to the world, and RTDs are a natural next step.
“They give both loyal fans and new customers an easy, high quality way to enjoy our gins, wherever they are. With summer around the corner, this is the perfect time to launch – there are so. manuy occasions where it’s easier to grab a canned drink than mix your own.
“RTDs have transformed the way people drink and the category os one of the strongest growth stories in UK drinks right now. We’re committed to building this out as a serious part of our portfolio, with more flavours to come.”
