Quadz set to provide no-nonsense solution to pre-drinks
DRINKS giant Global Brands is set to revitalise the pre-drink shopping occasion with the introduction of its new brand Quadz.
Designed with convenience in mind, the new Quadz range looks to match consumer expectations whilst embodying Global Brands’ approach to delivering drinks that turn heads and spark conversations with shoppers.
Built for pre-drinks sessions, the new Quadz brand comes in pocket-sized 200ml bottles at an ABV of 18.8%. Each drink offers four vodka shots and comes as demand for high ABV cocktail solutions has been soaring across convenience.
Quadz comes in four different cocktail variants with Blue Razz, Cherry Daq, Lime Marg and Pink Marg to help tap into trending consumer flavour profiles.
The new range will be available from May with an RRP of £4.99 per 200ml bottle.
Ellie Memmott, brand manager at Quadz, said: “The best nights rarely start inside the club – they start beforehand at pre drinks. They are exactly the moments we designed Quadz for, targeting Gen Z and Millennial drinkers who prioritise memorable nights and value for money.
“Quadz is the new drink on the block that will elevate nights out and should be front and centre of every at home drinking session.”
