Make the most of the summer with new Funkin Spritz cans
CANNED cocktails brand Funkin Cocktails is set to freshen up the summer months for the off-trade section with its new Funkin Spritz range.
Aiming to provide some vibrant flavours for the category this summer, the new Funkin Spritz range consists of the Funkin Sangria Spritz, Limoncello Spritz and Elderflower Spritz variants.
The latest NPD from Funkin marks the brand’s best tested range yet, according to Nielsen IQ data, and has been designed to drive incremental value for retailers and recruit new shoppers to the ready-to-drink (RTD) category in stores.
Additionally, the range taps into the growing consumer demand for provenance-led flavours, with the Limoncello and Elderflower variants taking inspiration from classic Italian serves and the Sangria Spritz a nod to the classic Spanish serve.
Each cocktail comes with a 4.5% ABV in 330ml slimline cans with an RRP of £2.30 per can.
Clara Shand, managing director at Funkin Cocktails, said: “We wanted to create a Spritz range with flavours that feel fresh, vibrant and perfect for every occasion as we head into the warmer months.
“Spritz has already established itself as a major force in the on trade, where it’s now the UK’s number two cocktail. That success gives us real confidence in its continued potential in retail, and as the one of the UK’s leading cocktail brands, we’re ideally placed to translate that momentum in the off trade and drive further category growth.
“With Sangria, Elderflower and Limoncello, we’ve focused on flavours that are instantly recognisable but feel premium and on trend. This expansion brings a fresh twist to the category while helping retailers tap into Spring and Summer occasions.”
