Celsius introduces ‘Live.Fit.Go’ brand platform
FUNCTIONAL energy drink Celsius has unveiled its new brand platform as the brand cements itself as drink catered for the fitness and wellness market.
The ‘Live.Fit.Go’ platform illustrates how Celsius Energy’s zero-sugar and vitamin-enriched formula supports the everyday individual in meeting the demands of their active lifestyle – from the workout to nights out.
The new platform takes inspiration from the ‘ready, set, go’ mindset that champions an active lifestyle and encourages shoppers to embrace more opportunities to remain active in everyday life.
The platform is to be bolstered by Team Celsius, an international ambassador roster of professional athletes and fitness influencers who are driven by this same mentality of ‘Live.Fit.Go’.
The new platform also marks Celsius’ largest marketing initiative to date and began its global roll-out last year across the US, Canada and Australia.
This new marketing also follows on from the relaunch of the brand’s four core flavours in January when Celsius introduced a more fruit focused range of flavours.
Julien Scheubel, head of brand – Europe at Celsius, said: “‘LIVE. FIT. Go.‘ is mindset that is ready for every opportunity and embraces the work behind the result—the early starts, the extra laps, and the commitment to continuous improvement in all that we do.
“Celsius fits into these moments that matter. In bringing ‘LIVE. FIT. GO.‘ to active lifestyles across Europe, we’re is proud to partner with athletes and creators who lead with discipline and inspire communities to move with purpose.”
