Expanding the classic cocktail line-up for Whitebox
EDINBURGH-BASED cocktails brand Whitebox Cocktails has unveiled two new serves to its classic line-up with the new Mai Tai and Clover Club cans.
The bartender-led cocktail brand has unveiled the new cocktail duo for the retail market in a bid to capture the demand from consumers across the premium ready-to-drink cocktail market.
According to the firm, the category has continued to grow 10% year-on-year and the brand reckons it can build further on this momentum through the new cocktails.
The Whitebox Mai Tai stays true to the authentic 1944 Trader Vic’s recipe that helped to make tiki cocktails famous. The cocktail offers a balance of aged rum, orgeat (almond syrup), orange curaçao and lime and provide shoppers with a full-strength, rum-forward tiki cocktail.
Meanwhile, the Whitebox Clover Club offers a tangy and silky premium gin serve that blends the spirit together with raspberries and lemon juice with a signature foam top. Whitebox has said this marks the first and only canned version of this classic cocktail in the UK.
Both cocktails come in 100ml cans with RRP of £5.50. The Mai Tai has a slightly higher ABV of 23% and is best served over ice. The Clover Club comes in at 22% ABV and must be shaken for 15 seconds before being served in a chilled coupe glass and garnished with raspberry.
The new duo joins Whitebox Cocktails’ wider range which includes the likes of the Pocket Negroni, Squeezy’s Margarita, Spicy Marg as well as the Espresso Martini the latter of which marked the brand’s latest cocktail launch until this new duo.
Josh Rennie, co-founder of Whitebox Cocktails, said: “Across our retail partners, we’re seeing consumer demand for our authentic full strength cocktails. So much so that in most of our premium wine and spirits retailers, Whitebox is a top 10 performing brand across all beer, wines and spirits.
“The Whitebox Mai Tai and Clover Club are built on the kind of recipes our founding team have spent years refining in some of the world’s top bars, now in a format that fits how people drink at home.”
