Bubbling up flavour with a reasonable price
CONFECTIONERY giant Swizzels has expanded on its best-selling PMP confectionery range with the addition of its Squashies Cherry Cola variant.
Price marked at £1.15, the 120g Squashies Cherry Cola hanging bags feature the brand’s signature soft and foamy texture in the trending flavour combination of cherry and cola.
Available on shelves from 16 March, the new product is set to help retailers to drive up additional spend from the confectionery section during the spring and summer months.
Swizzels has also said the price-marked format will help to encourage spend with consumers, appealing to both the sharing and self-treat missions.
Clare Newton, trade & shopper marketing manager at Swizzels, said: “Squashies Cherry Cola has received extremely positive feedback from consumers and is set to become one of our best-selling flavours, so we’re excited to bring it to the convenience market in a PMP format in one of our biggest launches of the year.
“Swizzels’ PMP portfolio continues to perform strongly at a time when people are looking for affordable treats.
“Confectionery in this format reassures shoppers that they’re getting value for money and provides consistent pricing whilst driving impulse purchases and retaining margins for retailers.”
