Tap into impulse sales with new M&M’s Cookie Dough
CONFECTIONERY giant Mars Wrigley has unveiled its latest innovation for the M&M’s brand with the new M&M’s Cookie Dough flavour.
Rolling out in March, the new M&M’s feature a soft cookie dough flavour centre encased in smooth milk chocolate and the brand’s signature crisp shell as Mars aims to offer consumers a more indulgent flavour from the brand.
Available in a 102g share bag format, the new M&M’s come with an RRP of £1.85 per bag.
The new launch has been designed to match the demand for more cookie dough flavours in the bitesize snacks category, says Mars. The confectionery firm said that the flavour is already massively popular with Gen Z and younger millennials and strengthens the firm’s ambitions to make the M&M’s brand more focused on families.
Georgia Woodward, senior brand manager for M&M’s, said: “This launch combines a flavour consumers love with the fun, social and cheeky spirit of M&M’s. Cookie dough is a classic flavour and pairing it with our iconic chocolate and crisp shell makes for a uniquely delicious shareable treat with strong recruitment potential among Gen Z, younger millennials and young families.
“It’s ideal for those moments of shared fun and perfectly aligned with our strategy to transform more social snacking occasions with M&M’s. We’re confident this innovation will excite UK retailers and shoppers alike, driving incremental growth in bitesize through new occasions and new buyers.”
