CCEP unveils 500ml cans in Premier League promo
DRINKS giant Coca-Cola Europacific Partners (CCEP) has unveiled a new 500ml can format as part of its partnership with the Premier League.
Dubbed the new ‘Supercan’ format, the new 500ml format will run across Coca-Cola Original Taste, Coca-Cola Zero Sugar and Diet Coke drink variants as the brand looks to unlock incremental growth in the soft drinks space.
Promotional packs are now available nationwide until 4 May. After the promotion ends, the 500ml can will continue as part of Coca-Cola’s core range, further strengthening its on-the-go portfolio with consumers.
Each 500ml can comes with an RRP of £1.95 and features a range of football and Premier League inspired designs across the can to improve further standout across the shelves. All ‘Supercans’ also include a QR code which will invite shoppers to access a series of football-themed challenges hosted on a dedicated Coca-Cola microsite.
New challenges on this microsite will also drop on a monthly basis during the promotion and cover everything from stadium and kit knowledge to iconic moments from the Premier League history.
Once-in-a-lifetime prizes will be up for grabs throughout the campaign as well, including hospitality tickets to the final match of the season, VIP stadium tours, watching the game with a club legend, playing on the pitch and meeting a current player.
The campaign is also backed by a £2.5million investment spanning across social media, influencer partnerships, PR and shopper activations.
Free POS materials are available from MyCCEP.com to help retailers create theatre in-store and drive standout and bring the promotions to life.
Rob Yeomans, VP for commercial development at CCEP GB, said: “The 500ml can is one of the most exciting growth opportunities within sparkling soft drinks right now. By introducing the Supercan in GB, we’re giving retailers a format that shoppers are actively looking for.
“When it comes to the Supercan, a big pack means big prizes. Our Superfan promotion gives consumers a reason to engage with the Coca-Cola brand week after week, rewarding their passion with experiences only Coca-Cola can unlock as the Premier League’s Official Soft Drinks Partner.
“For retailers, this is a powerful opportunity to drive incremental sales, recruit younger shoppers and create excitement in-store during key trading moments across the football season. We know ‘cold is sold’, so by prioritising chilled availability and creating standout displays around major fixtures, retailers can tap into matchday missions and unlock impulse purchases.”
