Shaking up the protein category with a new texture
PROTEIN snacks brand The Protein Ball Co. has unveiled its new range of Stuffed snacks, aiming to shake up the category through new textures.
The three-strong range offers consumers the brand’s familiar Protein Ball concept that has been stuffed with a velvety smooth filling to provide a unique treat for the protein category.
The new range introduces the Hazelnut & Chocolate, Matcha & Vanilla and Pistachio & Chocolate flavours to the range that marries together a gooey-centre with the firm yet chewy outer.
The Protein Ball Co. has leveraged this new range as a “next-level bite” for the category for those who are seeking a point of difference in the protein range and away from the standard protein bar selection.
Additionally, each variant has been made to be “minimally processed” to match current consumer demand for more natural products across the protein space. This also aligns with The Protein Ball Co.’s wider offering.
Each Protein Ball Co. Stuffed variant offers three individual ball treats with a price between £2.20-£2.50 per pack.
Matt Hunt, co-founder at The Protein Ball Co., said: “Our commitment to bold, full-bodied flavours means we’re always on the lookout for new ways to differentiate ourselves from a sea of jaw-aching, ultra-processed protein bars.
“The meteoric growth of the GLP-1 movement initially in North America and subsequently the UK has fostered a growing demand for tasty smaller portion offerings that can be consumed over the course of the day.
“Whether we’re talking an on-the-go commute treat, a work desk timeout or a post gym pick-me-up, we believe Stuffed offers a clean-deck energy lift and an added tingle of foodie intrigue.”
