Trio of crisps launches hit store shelves
CRISPS brand Golden Wonder is set to ramp up the flavour with a trio of new launches across its PMP crisps range.
Following on from the successful brand refresh of the range, Golden Wonder aims to tap into the demand for more trendy crisps flavours with its latest launches.
The new NPD features Golden Wonder Saucers Sour Cream & Onion flavour, Golden Wonder Bikers Cheese & Onion flavour and Golden Wonder Oinks Bacon flavour.
The trio come in Golden Wonder’s PMP format, with the Saucers and Oinks in the brand’s £1 PMP sharing pack and the Bikers in the smaller 35p or 2 for 60p PMP grab bag format.
Price-marked packs continue to remain a key driver for the independent retail channel, says parent firm Tayto Group, who said that shoppers view the format as a clear indicator of value.
This is backed up by Circana data for the year to 17 January which found that PMPs account for 81% of snack sales within the convenience channel, whilst £1 sharing PMPs accounted for over half of total snack sales across the channel.
Matt Smith, marketing director at Tayto Group, said: “Golden Wonder’s growth comes from focusing on what consumers and retailers want – great tasting, great value snacks.
“Whilst trendy flavours may attract headlines, consumers continue to prefer their snacks with classic flavours such as cheese & onion, bacon, BBQ and sour cream & onion. In tough times, consumers seek comfort in familiar flavours.”
