Embracing a wild Nordic flavour in Monster Energy
DRINKS giant Coca-Cola Europacific Partners (CCEP) is set to bring even more flavour to the Monster Energy brand this year with the launch of its new flavour Viking Berry.
A new addition to the Monster Juiced range, the new Viking Berry variant has been inspired by the tastes of wild Nordic berries and Scandinavian fruit and is available now in both plain and price-marked can formats.
It combines the powerful Monster Energy blend with real fruit juices and exotic flavours to deliver a distinctive purple berry liquid that delivers a whole new taste experience for the energy drinks category.
The striking can design features Viking warriors against a Scandinavian backdrop with the iconic Monster Energy logo front and centre to deliver maximum stand-out on shelf.
Monster Juiced Viking Berry joins the now ten-strong Monster Juiced line-up following on from the successful 2025 launches of Monster Juiced Rio Punch as well as Monster Ultra Fantasy Ruby Red.
The new launch comes at a good time for the brand as well, says CCEP. According to Glanbia Nutritionals data, berry flavours are among the fastest growing in beverages, increasing by 20% year-on-year.
Convenience retailers can request Monster Juiced Viking Berry POS materials and download digital assets via My.CCEP.com to help bring the launch to life in stores.
Rob Yeomans, VP for commercial development at CCEP GB, said: “More than half of energy drinks’ innovation sales over the last year have come from Monster’s NPD – which has helped us grow our value sales by a massive £140million. And shoppers can’t get enough of our flavour-packed Monster Juiced range.
“Monster Juiced Viking Berry is absolutely flying in the US, and we’re confident it will deliver the same success here in GB. This latest launch continues our strategy of broadening energy’s appeal through exciting flavour variety, making energy drinks more relevant for more occasions, particularly with food.
“Viking Berry’s bold Nordic-inspired story and striking design makes it one of our most daring launches yet and we can’t wait to see how retailers get behind it and bring the Monster attitude and culture to life in store.”
