Encourage better skin health with premium face care range
FACE care brand Simple is set to drive shopper engagement within grocery aisles with the introduction of its new Simple Active Skin Barrier Care Repair+ collection.
Launched within the premium range from Simple, this advanced portfolio makes use of “SkinTwin science” to benefit the skin’s natural repair processes, presenting an opportunity for retailers to encourage sales from those consumers who have become more conscious of their skin health in recent years.
The new Simple Repair+ range includes the Repair+ Cream Cleanser, the Repair+ 11% Pro-Ceramide & Omega Serum and Repair+ Rich Cream. Each offer consumers a more beneficial formulation with a higher concentration of active ingredients compared to entry-tier products from Simple and cater to those shoppers who are seeking the very best in skincare options.
Following on from a successful initial campaign for the range at the tail end of 2025 – that showcased the Repair+ Serum through impactful, educational POS fixtures – Simple is set to increase its investments in shopper marketing for this year.
The brand will be rolling out its second marketing burst for the range from the end of January through to April 2026 with a comprehensive above-the-line marketing campaign, complete with a strong social-first focus and will hero the Repair+ Serum and celebrate “perfect pairings”.
To further accelerate trial and new customer acquisition, Simple will be running active-sell activities, including in-store sampling and trial opportunities, particularly for the Repair+ Serum format.
Katrina Hamill, shopper marketing manager of beauty and wellbeing at parent firm Unilever, said: “We have invested a substantial shopper budget this year into enhancing the in-store experience.
“Our focus is on turning up at the fixture with innovative, educational POS and regime-driving trays that encourage shoppers to explore and adopt additional steps in their skincare routine, such as serums.
“This not only elevates the shopping experience but directly contributes to increased basket size and category value for our retail partners.”
