Krave cereal expands with new Caramelised Biscuit and White Chocolate flavour

Kellogg’s embraces a sweet Krave for breakfast

BREAKFAST cereals and snacks firm Kellogg’s is set to kick off the new year with a new craving with a bold new launch for the Krave brand.

Aiming to provide for those shoppers looking for a sweet start to the day, Kellogg’s has launched its new Krave Caramelised Biscuit & White Chocolate flavour.

Shoppers can get their hands on the new variant from the beginning of January across major retailers, convenience outlets and independent stores.

This new flavour delivers a tempting, on-trend taste for shoppers that provides an indulgent option for shoppers. It combines and crunchy, pillow-shaped cereal with a smooth white chocolate and caramelised biscuit filling and is the ideal option for those seeking something new from their cereal bowl in the morning.

And, with caramelised biscuit proving to be a popular flavour across the spectrum, Kellogg’s reckons the new launch will take “shoppers’ breakfasts to the next level”. In the breakfast category alone, the caramelised biscuit flavour has seen a 52% value sales growth year-on-year, according to Circana data, proving it to be a trending flavour for shoppers.

Each 375g/410g pack comes with a RRP of £3.50 and £4 respectively.

Freya Knight, marketing manager at Kellogg’s, said: “Shoppers are going to love new Krave Caramelised Biscuit and White Chocolate Flavour. As the OG of breakfast, we know that consumers are looking for variety when it comes to their morning meal. 

“And for those moments when only an indulgence will do, Krave delivers just that. Packed with irresistible tastes and a satisfying crunch, this is the ultimate cereal experience you never knew you needed.”