Coca-Cola spreads festive cheer across UK with Christmas truck tour and FareShare partnership
SOFT drinks giant Coca-Cola Europacific Partners (CCEP) is set to spread festive cheer right across the UK as its annual Christmas truck tour has kicked off.
Helping to mark the start of the Christmas season for consumers, the truck is set to appear in 15 different locations across the UK to mark 15 years since its first journey.
At every destination the Christmas Truck visits, CCEP has said it will turn the area into a “magical winter wonderland” where visitors can immerse themselves in festive games, win exclusive Coca-Cola merchandise and refresh their spirits with an ice cold Coca-Cola Original Taste, Coca-Cola Zero Sugar or Diet Coke.
Rob Yeomans, VP for commercial development at CCEP GB, said: “Coca-Cola remains synonymous with Christmas and our Christmas Truck Tour brings festive excitement to towns across the country. These moments don’t just build brand love – they drive real retail value.
“By combining this heritage with new on-pack promotions, eye-catching festive packaging and our important partnership with FareShare, we’re helping retailers capture more footfall and unlock seasonal sales opportunities.”
In addition to the Christmas Truck Tour, CCEP has also renewed its collaboration with food redistribution charity FareShare with a direct donation to the charity equivalent of 1million meals, supporting its vital work across the UK.
Building on this, CCEP has also made an agreement with Tesco locations through the supermarket’s meal deal. For every Tesco festive meal deal purchased with any 500ml bottle of Coca-Cola Original Taste, Coca-Cola Zero Sugar or Diet Coke – including flavours – CCEP will donate 20p to FareShare.
Graham Kelly, head of fundraising at FareShare, said: “We are so grateful to Coca-Cola for their continued support for FareShare. This incredibly generous donation means this festive season the equivalent of 1 million meals will reach people and communities in need.
“Every day, food from FareShare reaches over 8,000 charities across the UK, from after-school and community lunch clubs to homelessness shelters, providing nutritious meals alongside access to vital services. Coca-Cola’s support for FareShare is instrumental in strengthening communities and improving lives in every region of the UK. Together, we can create lasting change, one meal at a time.”
