Pet food shoppers continue to buy in bulk to save on money
GETTING the right balance between price points is the key to retailers getting the most out of the pet food market, according to Feedwell Dog Food.
The Northern-Ireland based manufacturer believes that stocking a wide range of own-brand and premium products is where retailers will succeed.
“What we are seeing is that our products are fitting a gap for retailers with our price point resonating with the consumer and sitting nicely between own brand and premium products,” said Jamie Clegg, managing director of Feedwell. Delivering value and quality for the consumer and their pet.
“Between 2024 and 2025, what we have seen in terms of the overall pet volume sales is a decline, however value is still increasing as projected.
“It’s about having the right products on shelf to ensure retailers are gaining more market share with their product offering.”
Research from Mintel says that a key trend is customers purchasing in bulk and looking at ‘price per kg’, and he admits the brand’s got a wide variety for customers to suit their pet’s needs.
Clegg said: “Consumers are looking for value at every turn and more and more are turning to the convenience retail sector for purchasing their pet products.
“We have puppy, small breed and every activity level covered.
“Their price points grab the attention of consumers and provide margin and profit for the retailer.”
