Highland distiller introduces new single malt for grocery sector
HIGHLAND distiller Tomatin has unveiled its new 10 Year Old Single Malt Bourbon Cask whisky that has been specially crafted for the grocery and convenience channels.
Following on from the success of the brand’s Double Cask launch, which hit shelves in Tesco stores earlier this year, Tomatin’s new 10 Year Old Bourbon Cask aims to offer consumers a dram that comes with a “taste of luxury” at an affordable and accessible price point.
Available in Waitrose stores and from Amazon, the new 10 Year Old expression comes bottled at 40% ABV at £42 RRP in a 700ml bottle helping to further establish Tomatin in the UK grocery channel and introduce a new aged single malt from the distillery to the off-trade.
While most Tomatin drams have been matured in sherry, port or wine casks, Tomatin 10 Year Old has been exclusively matured in a bourbon cask to help create a single malt with a sweet, fruity and buttery profile to appeal to more whisky-curious consumers.
Scott Adamson, blender and global brand ambassador at Tomatin, said: “Our new 10-year-old single malt isn’t a traditional whisky, and this is all down to our cask choice. It’s impossible to hide a bad whisky in a bourbon barrel, and the art of maturation in these very special casks is something we’ve perfected over the years to create a quality, honest whisky.
“Having spent much of the past decade experimenting with different cask types and appreciating the range of flavours which can be crafted through maturation, Tomatin 10 Year Old is exquisite in its simplicity. As a distillery, we do bourbon very well, and we’re proud to release this exceptional whisky.”
Tomatin 10 Year Old has been described as having aromas of lemon sherbet sweets and green apples on the nose, followed by buttery croissants, white chocolate and macadamia nuts. To taste, the distiller has said consumers can expect to find notes of lemon meringue pie, honey and a touch of toffee on the palate, complemented by apricot and peach before a clean and fresh finish.
The new expression also comes in a refreshed outer pack featuring the distiller’s ochre detailing to symbolise Tomatin’s first-class wood policy and enduring commitment to knowing the history of each cask that passes through its warehouses.
Gordon Hynd, UK sales director at Tomatin, said: “Tomatin is going from strength to strength in the grocery and convenience sectors as we further establish the brand in these channels.
“Tomatin 10 Year Old is a welcome age-statement addition to our supermarket range which, as with Tomatin Double Cask, has been developed with customer requirements front of mind – creating a whisky synonymous with accessible luxury.
“This single malt has been designed to expand on our existing range and increase distribution to our UK retail partners, in addition to the existing channels already represented by the rest of our distillery’s core products.”
