Premium rum brand teams up with fashion powerhouse
PREMIUM rum brand Havana Club has unveiled its latest collaboration with its new Havana Club Añejo 7 Años bottle in partnership with fashion powerhouse Martine Rose.
The striking new limited edition bottle design for the brand’s flagship expression marries Havana Club’s Cuban spirit and craftsmanship with Rose’s Jamaican British heritage and her bold style in a tribute to the Caribbean identity and community-led creativity.
Havana Club Añejo 7 Años has become the latest canvas for Rose’s signature artistry, following her work dressing global icons including Rihanna, Kendrick Lamar and Dua Lipa.
The bottle is layered with bold emblems, expressive colours and delicate watercolour tiles inspired by Havana’s mosaic architecture. Premium finishes such as shimmering foils and pearlescent varnishes bring a textured layer to the label, elevate the design and create a striking sense of depth to the bottle.
A custom motif has been engraved on the bottle neck whilst Rose’s signature has been embossed on the foot label to help add more distinctive, personal touches to the overall design.
The Havana Club x Martine Rose Añejo 7 Años limited edition bottle is available across the UK off-trade for £28.95 RRP.
Josh McCarthy, brand director for Pernod Ricard UK, said: “We’re excited to raise a glass to our latest collaboration with Martine Rose, a designer who’s known for re-writing the rules and creating real, lived culture.
“At Havana Club, we’ve always been about more than just rum. We’re about community, creativity and the stories that bring people together.
“So, teaming up with Martine, who shares Caribbean heritage and a deep connection to culture, felt like the perfect match.”
