Expand the treats beyond orange with Terry’s Chocolate
TERRY’S Chocolate is set to bring a mint of a selection for Christmas this year as the brand expands on its Beyond Orange strategy.
Aiming to build the range of chocolate further than the classic Terry’s Chocolate Orange, the brand has rolled out two new variants in its Mint flavour in time for the festive season.
Ideal for gifting or personal indulgences, Terry’s has launched the new Chocolate Mint Tablet bars as well as the Chocolate Mint Truffles. The two new products build on Terry’s success with its first Mint variant – the Chocolate Mint Ball – which sold out mid-season and became the best performing Christmas NPD in the category during launch, according to Nielsen data.
The Terry’s Chocolate Mint Tablet 90g bar comes with an RRP of £1.50 per bar and is available in Asda, Sainsbury’s, Co-op and Morrisons stores. Meanwhile, the new Mint Truffles come in a 200g box at £4.50 RRP across Asda, Morrisons, Co-op and Iceland locations.
Terry’s said its new Mint Bar has been introduced to meet the seasonal demand for festive indulgence, while developing Terry’s all-year round portfolio and capitalising on consumer demand in the tablets category.
Meanwhile, the Terry’s Chocolate Mint Truffles look to bring some extra innovation to a segment that is currently in growth, as Worldpanel by Numerator – formerly Kantar – research found that value sales for the segment had grown by 24% and by 18% in unit sales during the 16 weeks to 30 December 2024.
Terry’s is also refreshing its Chocolate Orange Truffles alongside this launch, complete with an indulgent new recipe and modernised design.
These innovations follow on from Terry’s latest launch as the brand introduced its new Caramel Ball variant earlier this year.
Lorène Decam, senior marketing manager at Terry’s Chocolate, said: “The Terry’s Chocolate Orange is a festive icon, and our strategy is to build on that strength while offering new moments of indulgence to consumers.
“The Mint Bar and Mint Truffles are natural extensions, while our updated Truffles recipe makes the range stronger than ever. With momentum in both the tablets and truffles categories, we’re confident these launches will tap into Brits’ love for mint chocolate to drive growth over the festive period and beyond.”
