Disrupt the cocktails category with BeatBox RTDs
READY-TO-DRINK (RTD) cocktails distributor, Red Star Brands, has announced the exclusive UK launch of BeatBox RTD cocktail range.
Known as the ‘Party Punch’ brand in America, the new-to-the-UK cocktail combines a neutral wine base with bold fruity flavours and has established itself as one of the fastest-growing and top-selling RTD alcohol brands in the US.
BeatBox has rolled out four SKUs to the UK market – Blue Razzberry, Juicy Mango, Orange Blast and Fruit Punch – with an ABV of 6.1% in 330ml cartons. Each comes with an RSP of £3.29.
Red Star has secured listings for the US brand across United Wholesale Scotland, JW Filshill and United Wholesale Grocers depots.
The UK launch for BeatBox is also set to be supported with a wide range of marketing activity inclusive of POS materials and free-standing-display-units, in addition to monthly influencer campaigns, sampling events and high-profile on-site activations at events and festivals across 2026.
Ryan McCann, director at Red Star Brands, said: “We’re thrilled to be bringing BeatBox, one of the fastest-growing RTD beverages in the United States, to the UK. BeatBox delivers big bold flavours without carbonation, gluten or sugar overload, making it a go-to for those of drinking age who want more than just alcohol.
“It’s so much more than a party favourite – it’s a category disruptor redefining the alcohol industry. The brand appeals to younger adult consumers who love great drinks and having fun with their friends.
“Whether we’re dancing at a festival or working with social media influencers, BeatBox is the brand that shows up loud, listens hard and makes people feel more connected and alive.”
