PepsiCo supplies the festive snacking with its Christmas 2025 flavours
SNACKS giant PepsiCo has unveiled its festive flavours for the Christmas 2025 season, complete with a unique and sweet option in Doritos Gingerbread.
Set to the shake up the snacks aisle this year, Doritos has launched its first-ever limited edition Christmas flavour with a hint of sweetness with Doritos Gingerbread.
Available across all retail channels from 6 October, the famous Doritos crunch will be paired with the warming spiced flavour of gingerbread, appealing to both sweet and savoury snacks fans.
The unique flavour combination will help to disrupt the category and create intrigue and excitement with consumers, PepsiCo said, and encourage consumers to experiment with their taste buds and try something new this Christmas season.
This marks the latest limited-edition flavour for Doritos after the brand introduced a raft of new options across 2025, including partnerships with the A Minecraft Movie and, more recently, the Netflix sensation Stranger Things.
Alongside Doritos Gingerbread, Walkers has introduced two festive flavours of its own – though the brand has kept to its savoury roots for this season. Rolling out in multipack formats, the two new Walkers flavours consist of Walkers Emmental Cheese and Walkers Beef Wellington.
And rolling out alongside the new flavours, Walkers Sensations Honey Glazed Roast Ham has made its return for 2025 in a sharing pack format.
Highlighting some staples of the Christmas dinner table, complete with the cheese board, the limited-time flavours will be complemented by some festive re-skins across selected products in the core Walkers, Walkers Sensations and Doritos ranges, as well as Wotsits Giants. PepsiCo reckons this will help to create some theatre on the shelf and bring some more festive fun to the snacks aisle this season.
The Walkers five pack Emmental Cheese and Wellington Beef flavours come with an RRP of £2.15, Sensations Honey Glazed Roast Ham 150g pack comes at £2.50 RRP and Doritos Gingerbread 180g sharing bag is also at £2.50 RRP.
The Walkers festive range will be supported with shopper marketing and influencer activity across channels to help drive up visibility to consumers and support retailers in capturing the seasonal excitement and translating this to impulse purchases.
Rob Pothier, marketing director at PepsiCo, said: “Christmas is a time of togetherness and joy – and our festive snack range is designed to reflect just that. We’re excited to unveil a strong seasonal offer that notonly taps into consumer demand for special flavours and formats but also supports retailers in maximising sales during the festive period.
“With bold new flavours like Doritos Gingerbread, Walkers Emmental Cheese and Walkers Beef Wellington – which we expect to stir up conversations and intrigue with an unexpected seasonal twist – and festive pack designs, we’re helping consumers make every moment of the season a little more joyful.”
